Establishing a future paradigm.

Audi E-Bike | Eyecandy

More than a bicycle, but not quite a motorcycle. With the Audi E-Bike, designers established a new paradigm for future mobility.

Facing an industry in flux, designers explored ways an established automotive brand expands into new products and target markets. The brief: go beyond the car.

Integrating performance tech into a carbon-fibre frame with high rigidity, the Audi E-Bike is an ultra-agile and powerful ride. As relevant today as it was upon release, its presence poses a big question: where’s the market going to be in a decade?


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