Establishing a future paradigm.

Audi | E-Bike | Eye-Candy

The Audi E-Bike sets the bar for design innovation in the e-bike class, and establishes a new future paradigm for future mobility.

SERVICES Bicycle Design
Prototyping

Facing an industry in flux, designers explored ways an established automotive brand expands into new products and target markets. The brief: go beyond the car.

Integrating performance tech into a carbon-fibre frame with high rigidity, the Audi E-Bike is an ultra-agile and powerful ride. As relevant today as it was upon release, its presence poses a big question: where’s the market going to be in a decade?


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