Establishing a future paradigm.
Audi | E-Bike | Eye-Candy
The Audi E-Bike sets the bar for design innovation in the e-bike class, and establishes a new future paradigm for future mobility.
Facing an industry in flux, designers explored ways an established automotive brand expands into new products and target markets. The brief: go beyond the car.
Integrating performance tech into a carbon-fibre frame with high rigidity, the Audi E-Bike is an ultra-agile and powerful ride. As relevant today as it was upon release, its presence poses a big question: where’s the market going to be in a decade?
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