Designing gaming products gamifies the design process.

Gaming & Tech | Think Piece

How do we see the future of gaming? For Lead Designer Patrick Biegemeier, this industry holds a lot of opportunity for tech brands and outsiders alike.

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What’s a badly kept secret at KISKA? All of us, from designers to researchers to communicators, have a geeky side. Take a stroll through our studio and you’ll find a new obsession at every table – Lego, electronics, Dungeons & Dragons, programming, and most notably, gaming.

Patrick Biegemeier, a Lead Designer at KISKA, is excited to see design evolve alongside gaming and tech. His deep love for video games, mixed with his keen designers’ eye, has naturally led us to collaborate with clients in the tech sector. From the Elgato: Wave DX to the NEO Collection, our geeky interests drive some of our most tech-forward projects.

But we can’t sit still. We’re busy dreaming up the future of gaming – and how it can influence the design process (and vice versa). What can we gamify? What crossovers do we see? How can we make the user experience more immersive?

Video games have had avatar customisation options for decades, empowering players to create a totally unique MC. But we ask, why stop there? Imagine ultra-customisable products matched to your aesthetic and playstyle, like build-your-own headset configurators and interchangeable accessories. Taking it a step further, we see custom product experiences in the future – with options for unique light, sound, textures, and haptics. Futureproof products are the goal but building-in smart customisation allows deeper, more holistic connections with users.

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Don’t just take our word for it. Read what our clients have to say about working with us.

“Our experience with KISKA has been inspirational, rewarding, and we have achieved great results together. We were looking for a partner who could help with premium industrial design which reflects our brand values. With KISKA’s 360-degree approach, we were able to incorporate new research data into our Brand Book, product design, and communication”.

– Thi La | CORSAIR | President & COO

Something we’re learning from this industry is gamification. See, we’re constantly experimenting with new tech, trying out new methods to streamline the user experience. But a key challenge we encounter is re-teaching established gestures. The process of re-learning generates frustration in users and, in the worst cases, rejection of the new method. But what if we gamified this process? Taking inspiration from tutorial video game levels could be the ideal solution, teaching new inputs in a fun and interactive way.

And what about AI? Of course, this is a huge topic, and we see huge opportunity for brands to build stronger connections with users. People are craving closer human connections, which is something video games do exceptionally well with lovable NPCs and strong storytelling ability. Brands can certainly learn something here about creating authentic touchpoints with users.

A more obvious crossover with gaming is our use of VR and simulations. We’ve been using these tools to enhance our design work for years, but new developments in the gaming sectors are evolving simulations faster than ever. A true uniting of hardware and software coming together like a puzzle to simulate anything – racing, flying, medical sector training, or gaining driving licences. We see this expansion continuing and paving the way for a true metaverse – and we ALL new big things will happen there…

Technology is an enabler. And we anticipate it bringing brands and users closer than ever before, forging connections between products and their target markets in ways that are fresh, new, and moving. Our takeaway? We want to get people just as excited about new products as they are about gaming!

 


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