Buckle up! Going IPO with branded innovation

USWE FLOW 16 Protector and RAW 3 Hydration Backpacks | Eye Candy

By making USWE Backpacks clear about their key innovation, KISKA boosted the brand’s visibility and helped expand their business.

Nothing ruins a solid offroad session like a bouncy backpack. Action backpack brand USWE solves the problem with its patented and award-winning NDM harness. Short for “No Dancing Monkey,” the technology uses an elastic four-point strap to create a snug fit without affecting comfort or movement. Perfect for no-limits rides and runs, NDM is a core factor of USWE’s USP.

Just one issue, though: NDM was invisible.

USWE came to KISKA with big plans: portfolio shakeup, and market expansion beyond pro athletes. Our first task: design the new FLOW 16 Protector and RAW 3 Hydration Backpacks.

Agreeing NDM was too cool to hide, the way forward for KISKA was clear: brand the innovation by enhancing visibility. Defying standard practice, designers worked on the products from front to back; conceptualising, building, testing, and rebuilding prototypes in close collaboration with the client. The result: a buckle in transparent housing – innovation on full-display – seamlessly integrated into the X-shaped NDM harness.

With its USP now visible, USWE is more recognisable on the trail by everyday sports enthusiasts, and prepped for its future as a public company and leading sports brand.


Check out more of our work.

Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.

Danny Macaskill on bike jumping in forest Landscape crop

Transforming MAGURA, an engineer, into a brand

Integrating product experience design and communication design, KISKA translates MAGURA’s bicycle engineer expertise into a profitable and award-winning brand. 

Apparel design and colour palette of jacket from Husqvarna Motorcycles street collection

Apparel. It’s brand, that fits.

The connection between clothing and people is underappreciated. Particularly as clothing is a literal extension of your brand – and the body. In fact, it can build deep brand loyalty.

KISKA product management consultant after work

Day in the life of Matteo.

Follow a day in the life of Matteo Cerutti. KISKA Senior Product Management Consultant and expert at living life to the full. 

Get in touch.

Let’s work together.

Boost your business with brand and design.
You talk. We listen.

Contact one of our offices worldwide.

Salzburg Shanghai Murrieta Munich