The daily challenge…
Talking about WHAT we do – and therefore, how we can HELP our clients. The sports industry is a complex landscape which is on the verge of abrupt change. Survival now relies on some critical factors. How unique are you? How differentiated? How sustainable? How identifiable? This is where brands must carefully consider their strategy – and why we wanted to start a conversation at eye-level…
“The sporting goods industry is at a turning point. Warehouses are full. Companies are grappling. Only one thing is certain – brand differentiation and relevance is key”
– Matteo Cerutti, Lead Product Strategy Consultant.
Let’s talk business.
This is our solution lab. A fluid, constantly evolving lab which serves as our incubator for new ideas. A safe space where we can exercise our creativity, flex our strategy skills, showcase our services, and display our ability to generate impact. A catalyst to exchange our vision with our clients – and display how to power brand differentiation and relevance.
Our concept vision has one purpose: to break down the boundaries in sportswear. We don’t believe in more products; we simply need better ones. The K360 vision is function-focused, with our concepts dedicated to empowering outdoor users, exploring new materials, and smartly positioning strategy at the centre of it all. Through extensive research, we profoundly understand our target market, their journey, and unique pain-points. These insights serve as the bedrock upon which our collection matrix is built.
“K360 is an incubator of ideas, where we think of future product ecosystems – with fewer boundaries and more overlap between disciplines. We envision modular, ‘Swiss knife’ solutions which transcend seasons and categories”
– Margarita Navarro, Lead Apparel Designer
Our collection matrix.
K360 expands over multiple sports segments (trail running, gravel biking, and stand-up paddleboarding) and caters to the needs of beginners, weekend warriors, and semi-pros alike. Our vision’s collection is constructed around adaptable layers, made to be modular, timeless, and adjustable. Rather than investing in distinct summer and winter attire (plus, everything in between!), you buy a single system that can be adjusted to match your chosen sport and conditions. Smaller collections, fewer resources, less waste.
“Living in our alpine playground, we wanted to pull together and create something meaningful, impactful, and beautiful. K360 is our brainchild; born from ‘Skills United’ and our ability to inspire each other”
– Stephan Lintner, Lead Product Designer
Embracing circular sustainability.
This wasn’t just a ‘nice-to-have’, it was an essential quality, anchored deeply in the concept and our beliefs alike. We wholeheartedly embrace a circular approach where every facet of our products, strategy, processes, and decisions are carefully considered to minimise environmental impact. So, we’ve optimised every product for peak disassembly, modularity, longevity, repairability, and dematerialisation.
“In our K360 ‘perfect world’, we’re incorporating sustainability from the very beginning. Building it into the brand core, in the collection planning, and considering it early in design. And those are just a few examples! It’s truly inspiring”
– Rosanna Haider, Product Management Consultant
So, what’s coming?
One thing is for certain – this isn’t a ‘one-and-done’ project. We fully intend to shape K360 continuously, fine-tuning the current collection through innovative features, new materials, or even linking it to circular business models. If you visit KISKA, we’ll probably show you the latest developments in person and showcase how strategic design is essential to creating unmistakable brand recognition. This is K360; our solution ‘lab’ space, tailormade to give our experts creative freedom and explore the future of sports products.
© 2023 KISKA