Empowering athletes and enhancing business with brand.

T1TAN | Brand Boost | Eye-Candy

A T1TAN brand redesign gave the business a high-visibility boost; empowering goalkeepers on the pitch, and the brand in the competitive sporting goods industry.

SERVICES

Brand Strategy
Research
Brand Communication
Apparel & Footwear Design

Athletes are tireless in their pursuit of performance. So are the brands that equip them. It’s vital they look and feel the part. Like T1TAN. A goalkeeper gloves brand, they gear up pros like Manchester City goalkeeper Stefan Ortega, and they came to us for a high-visibility brand redesign.

Digging into the core values “Courage, Empowerment, Commitment, and Performance,” KISKA’s Brand Communication team built a powerful brand look and feel. The visual ID created by Graphic Designers uses high-contrast colours, striking icons, functional patterns, and edgy font styling to pump-up big emotions and intensify differentiation on the pitch. The photo style – focusing on glory shots of champions in action or looking directly at the viewers – is fearless. The brand claim “Be The Titan” was crafted by Copywriters to be heroic, inspiring confidence in the brand and users alike.

With T1TAN, you can’t help but want to get out onto the pitch and win. Now in rollout, you can see it all for yourself in the brand’s lively communication and bold sportswear design.

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Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.