Empowering athletes and enhancing business with brand.

T1TAN brand redesign | Eye candy

A brand redesign gives football brand T1TAN the high visibility boost. The goal: empower goalkeepers on the pitch and enhance its business in the hyper-competitive sporting goods scene.

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Athletes are tireless in their pursuit of performance. So are the brands that equip them. It’s vital they look and feel the part.

Like goalkeeper gloves brand T1TAN. Gearing up pros like Manchester City goalkeeper Stefan Ortega, T1TAN wanted a high-visibility brand redesign. 

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Digging into the core values “Courage, Empowerment, Commitment, and Performance,” KISKA’s Brand Communication team built a powerful brand look and feel. The visual ID created by Graphic Designers uses high-contrast colours, striking icons, functional patterns, and edgy font styling to pump-up big emotions and intensify differentiation on the pitch. The photo style – focusing on glory shots of champions in action or looking directly at the viewers – is fearless. The brand claim “Be The Titan” was crafted by Copywriters to be heroic, inspiring confidence in the brand and users alike.

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With T1TAN, you can’t help but want to get out onto the pitch and win. Now in rollout, you can see it all for yourself in the brand’s lively communication and bold sportswear design. 

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Life as a Senior Graphic Designer.

“It’s inspiring to be on a team of highly skilled characters who have diverse know-how and infectious creative drive.”

CARINA WANKMÜLLER

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