The Magic Ratio
Campagnolo | Hyperon Ultra | Eye-Candy
We used 3D rendering and seamless animation for the Hyperon Ultra launch video to celebrate every detail and reveal ‘The Performance Within’.
SERVICES
Research | Brand Communication | Digital Product Design | Branded Space Design
Our mission with the Campagnolo Hyperon Ultra release video was to embody the very essence of the brand in every frame. Elegant, passionate, premium, and innovative. We brought these values to life in a visually captivating and technologically advanced video tailored to resonate with riders who have a passion for cutting-edge component technology. The decision to utilise CGI renders over a traditional film shoot gave us the freedom to explore viewpoints typically beyond the reach of the naked eye, offering intriguing x-ray views and dynamic camera angles.
Through a fusion of videography, audio, and animation, we achieved a premium feel and an unquestionably beautiful final outcome.
Our efforts were recognised by receiving the Red Dot Brand Communication Award 2023 for this video.
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“The best part of the job is collaborating with talented people . . . Then seeing all the parts come together into something new, fresh, and previously unseen.”