Just ask Julien. A Product Designer, he is one of KISKA’s most avid athletes. During lunchbreak you’ll find him on the mountain bike trails and ski slopes just behind our headquarters.
Exactly the kind of person you want designing Elan’s new Race Ace skis.
Julien’s task was to tell a story about Elan’s promise of high-performance for good times. The challenge: skis are a simple shape driven by their purpose, so there is limited room to differentiate from the competition. Julien however, zoned in on the brand’s core innovation, Arrow Tech. An arrow-shaped titanium layer inside the skis, it increases stability and accuracy with energy-boosting power. Working with Senior Graphic Designer Carina, they combined arrow patterns and graphics with branded colour transitions to literally point out Arrow Tech.
Launched at ISPO 2021, Race Ace skis are a distinct product for expert skiers. Being a skier himself, designing them was a rewarding opportunity.
It comes as no surprise that when KISKA’s marketing team needed a model for a Race Ace action shoot, Julien was recruited. So, how did he feel to be one of the first people to use them?
WANT MORE SKI DESIGN? CHECK OUT ATOMIC.
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