The power of brand.
What started as a simple brand boost evolved into the creation of a new brand: IXGO. A new logo, a new claim, a new look – and a fresh start for a motivated client.
Making bold decisions to powerfully boost a brand.
MAGURA | Brand Boost
A high-quality bicycle component manufacturer boldly stands-out from the crowd and makes an exciting transformation – showcasing our ability to create swift impact.
| SERVICES | Brand Communication Research Brand Strategy Product Experience Design Branded Space Design Product Consulting |
What’s the perfect brand response in a competitive playground?
For brands in the ever-evolving cycling industry, staying ahead is the only option. In a climate where every manufacturer (big or small) is competing to develop the next big thing, only one thing is certain – no brand can get too comfortable.
This was the case for Magura.
With over 130 years of experience and a proven track record of creating high-quality components in a highly sporty and competitive market, standstill is not an option. It’s about leading and being bold.
Ultimate trust for ultimate impact.
With over eight years of KISKA x Magura partnership, the components manufacturer trusted in us. After analysing their own internal reviews, we worked closely with the Magura team on how to consistently direct every brand touchpoint towards their unique selling point – their unwavering dedication to guarantee their customers the best performance for their application.
A new brand Look & Feel.
Building on this foundation, we devised a strategy to capitalise on their strengths and raise awareness. The first step was translating their business strategy document into a clear brand promise: Performance Components. From there, we revamped their Look & Feel – defining how Magura appears, sounds, speaks, and connects with its customers. A fresh corporate design, communication campaign, streamlined future content plan, logo redesign, vibrant colour palette, and brand tonality were all part of the Magura makeover, publicly launched at EUROBIKE 2023.
…and more.
Previously, we designed the first bicycle ABS brake system for MAGURA in partnership with BOSCH. But more recently, we designed the MAGURA MT A2 and the MAGURA GUSTAV PRO brakes. The former is an OEM entry-level hydraulic brake system, and the latter is a powerful disc brake favouring E-MTBs. Hydraulic brakes were a new segment for MAGURA, so their design language needed to be visible and trendy, yet neutral enough to suit any bicycle. Both brakes are strong in their design gestures and volume treatment – so you can feel complete confidence while you ride.
A studio of experts unites for peak output.
With Magura, we had an opportunity to showcase our IDD method – Integrated Design Development. By combining all our services into one project, we helped Magura generate rapid industry appeal. We worked together to transform and enhance the ‘big picture’ of this family-owned brand – without losing a drop of their unique flavour. Ensuring stand-out brand visibility.
In trying times, you must invest.
Using our method, we demonstrated our ability to create fast impact which is an essential quality in a volatile industry. By harnessing change in a risk-free manner, brands can create powerful success and pre-emptively inspire dedicated customers. Even in changing times, one thing remains constant – having a strong, sharp brand always pays off.
Success at the German Brand Awards.
The power of a brand boost was proven at the German Brand Awards 2024. Thanks to our new design philosophy for MAGURA’s products, the brand was awarded the ‘Sports and Outdoor Goods’ prize. Additionally, the rebranded MAGURA won ‘Corporate Brand of the Year’.
Check out more of our work.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
