The smarter smart helmet.
KISKA helped Cardo enter the motorcycle helmet market with BEYOND: a smart helmet built around integrated communication, intuitive HMI, and a credible new category presence.
Sky’s the limit.
Harlem Kitesurfing | ‘Game Changer’ | Brand Boost
We think kite design has been restricted by the technology available for too long. And that stops today. With our project with Harlem Kitesurfing, we partnered with a passionate client to revolutionise an entire industry.
| SERVICES | Research Brand Strategy Colour, Trim & Graphics |
Why break the status quo?
Traditional kites are always created by stitching panels together, a method that gets the job done but requires punching holes in the material. This inherently weakens the product and requires additional materials to reinforce it. More materials mean a heavier kite, and a heavier kite inevitably mean decreased performance. And this won’t do.
Say “goodbye” to traditional printing.
For the first time, Harlem and KISKA are using Digital Printing and state-of-the-art welding techniques to add colour and patterns, something no-one else is doing. By choosing this unorthodox approach, we’re able to leave the restrictions of traditional Screen Printing in the past.
True customisation.
Normally, your customisation options for kites were to physically stitch in a logo or other small design. Not only were these options limited, they also would affect your performance and weight. You see, everything you add to one side of the product you need to mirror on the other side – which affects the overall balance. With Digital Printing, we can (quite literally!) put any design on the material.
Parametrically perfect design.
The gradient pattern we created for Harlem is completely unique and unseen yet on the market. We’ve used Grasshopper, a Rhino plugin, to develop the trademark ‘windmill’ pattern using Parametric Design. This is a technique we’ve borrowed from the architecture design industry and allows us to rapidly (and flexibly!) generate bespoke, branded patterns based on geometry and parameters.
UNFAMILIAR WITH PARAMETRIC DESIGN? THAT’S OK, WE’VE GOT ALL THE DETAILS HERE.
A more sustainable future.
By combining new manufacturing and printing techniques, this game-changing portfolio helps pave the way towards a more sustainable future. Harlem’s Digital Eco Printing technique uses 4x less water than traditional methods and because we aren’t cutting out patterns, we significantly reduce material wasted during the manufacturing process.
What’s next?
Using state-of-the-art welding techniques, Harlem’s ‘Game Changer’ line-up stands out from the crowd. By refusing to follow the status-quo, they take kite design to a whole new level: lighter, stiffer, and more manoeuvrable. And this puts Harlem in a powerful position for their future portfolio.
Check out more of our work.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.
