VITREA | Brand Creation
| SERVICES | Research Brand Strategy Brand Communication Performance Marketing |
And we all know it isn’t easy. Healthcare is human, emotional, and deeply personal. So this could not be a surface-level rebrand. It had to be a brand transformation rooted in real care, real insight, and a clearer reason to believe.
Their VAMED Care division ran more than 70 rehabilitation facilities across Switzerland, Austria, and Germany. Each location had its own local character, but the business lacked one shared story, one strategic identity, and one recognisable brand leaders could build on.
When the VAMED clinics was sold, they quickly needed a new identity for this new company. What looked like a loss quickly became an opportunity. For the first time, they could define their own strategy, culture, and identity. It wasn’t a project where a new logo is simply painted over the old. It was a full-scale business transformation.
What connects neurology, orthopaedics, cardiology, oncology, and more under one brand? How do you make a service business with no physical product feel distinctive, memorable, and easy to recommend?
KISKA led one of the most inclusive brand research processes in our history. We visited clinics and rehabilitation centres across Germany, Austria and Switzerland. More than 60 individual interviews. Over 100 hours spent listening to what gets people out of bed in the morning. And when we couldn’t sit down in person, we asked for feedback in other ways – 3,000 voices responded through surveys.
We always recommend getting on eye-level with your users. SEE HOW IT CAN IMPACT YOUR BRAND.
From this enormous wealth of stories came something simple and true. No matter who you are, what you’re recovering from, everyone shares one goal – to be stronger than yesterday. That became the brand promise. It became the soul of VITREA.
The name VITREA says it all: VIT for life, REA for rehabilitation. We trademarked their new identity, making sure they could protect and own what they’d built. The visual world grew naturally around their name: a typeface that’s strong yet soft in its core, a palette of colours that celebrate diversity, optimism, and self-care. Even the white isn’t cold or clinical; it glows with life.
Branding is your greatest connection to your people. WECK HAS A GOOD THING GOING ON…
A symbol of connection, strong values, and growth, of strength that spreads and multiplies over time. We made sure photography is never stock or AI; always real people. Graphical elements represent human motion, turning a decorative element into a smart branding choice.
Teams across countries and clinics felt proud of the new identity. Doctors could remember and recommend it. Patients could see themselves in it. And beyond brand perception, the work also strengthened employer branding – helping attract people who believe in the same spirit of care and progress.
We continue to support VITREA through brand workshops and rollout work. Because just like rehabilitation, brand-building isn’t a one-time event. It’s progress, step by step, day by day.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.
