When design and communication speak with one voice, the brand story becomes not just clear, but unforgettable. 

The seamless integration of design and communication delivers more than a product – it creates a complete brand experience, unlocking exciting opportunities for the new side-seat truck-mounted forklift from PALFINGER.  
 
We refined the American TMF design – efficient and robust – for the European market. While retaining signature elements like the protective corner and strong “shoulders,” the new design adds a clean, sophisticated body around the innovative static mast system. 
 
The cabin and body are designed to maximise all-around visibility, with cleverly curved surfaces and bulk-free housing. Dynamic and agile lines convey eagerness and high productivity, with goal being lightweight, compact, and tough.
 

To amplify the product’s story, our communication strategy extended the design team’s vision. A vibrant, light-hearted launch campaign – including an engaging video – highlights the TMF’s key benefits with humour and energy.
 
The bodywork is purposeful and coherent, with no unnecessary additions and great service access for both ICE and e-Drive options. By balancing excellent product usability with low TCO (total cost of ownership), this new TMF is competitive in a busy market. 

When one agency leads both design and communication, the results speak for themselves.