Communicating unseen functionality.

Liebherr Group | S1 VISION | Brand Boost | Eye-Candy

Liebherr’s S1 VISION is a game-changing autonomous hauler. But, they faced a challenge – going from concept to trustworthy investment potential.

SERVICES

Product Experience Design

As with many cutting-edge innovations, the challenge lay in communicating the S1’s full potential. Sure, it’s an advanced, autonomous, electric material hauler, but without a clear visual representation, its revolutionary features were difficult to grasp…

To bridge that gap, we created a precisely rendered video that made the S1 feel real. We showed how its single-axle, self-leveling system keeps it balanced, how it spins on the spot with zero-turn precision, and how its lightweight, customisable design makes transport more efficient while cutting costs and CO₂ emissions.

But this wasn’t just about specs – it was about making the S1 something people could see, understand, and get excited about. We wanted viewers to imagine it in action, not as an abstract prototype but as a practical, deployable machine.

The result was a powerful storytelling asset for Liebherr. The video became a key tool for trade shows like MINExpo 2024 and BAUMA 2025, allowing industry professionals to quickly understand the S1’s potential. It also found a home on Liebherr’s website, where it continues to engage potential buyers, investors, and industry leaders.

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Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.