It also sets the tone for Husqvarna Motorcycles’ future in the travel bike segment. As the brand’s first adventure bike, designers Jules Fontvielle and Marcello Basilio set out to produce a strong statement. Though not entirely from scratch. They dug into Husqvarna Motorcycles’ rally heritage, as well as its core values, “smart,” “dynamic,” “progressive,” and “pure design” for inspiration.
To strike an iconic profile, the Norden 901 combines a generous seat and self-confident silhouette with sculptural surfaces and technical elements. The tank, enveloped by a slick spoiler and aluminium cover, enhances the solid and premium feel. The Norden 901 also features Husqvarna Motorcycles’ signature lighting: a round headlight, two foglights, and a dynamic component that links them together referred to as “the bridge”.
The result is a long-distance machine that riders of virtually all levels can depend on to just jump on and ride.