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Husqvarna Motorcycles | Norden 901 | Eye-Candy

Rugged yet refined and reliable. The Husqvarna Motorcycles Norden 901 is designed so riders can see the world from new perspectives beyond the paved road.

It also sets the tone for Husqvarna Motorcycles’ future in the travel bike segment. As the brand’s first adventure bike, designers Jules Fontvielle and Marcello Basilio set out to produce a strong statement. Though not entirely from scratch. They dug into Husqvarna Motorcycles’ rally heritage, as well as its core values, “smart,” “dynamic,” “progressive,” and “pure design” for inspiration.

To strike an iconic profile, the Norden 901 combines a generous seat and self-confident silhouette with sculptural surfaces and technical elements. The tank, enveloped by a slick spoiler and aluminium cover, enhances the solid and premium feel. The Norden 901 also features Husqvarna Motorcycles’ signature lighting: a round headlight, two foglights, and a dynamic component that links them together referred to as “the bridge”.

The result is a long-distance machine that riders of virtually all levels can depend on to just jump on and ride. 

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Husqvarna Norden 901 Double dashboard and Instrument Interaction concept

Husqvarna Motorcycles Norden Display concept

Versatile and accessible, the Norden Display Concept is designed with what you – and only you – need for effortless riding.

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For the Husqvarna Motorcycles Norden 901 campaign, KISKA Brand Communication rekindled desire and generated trust that the brand can deliver a reliable product.

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