Built for the glance.
KTM | 8.8” TFT displays | Brand Boost
We worked with KTM on a new generation of TFT dashboards. In 2026, the vertical 8-inch and horizontal 8.8-inch displays won the UX Design Award. Here’s the story behind them…and the details that don’t make it into the press releases.
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It’s sleek, yes. But the point was never just to impress from a standstill. This display is built for motion. For weather. For gloves. For instinct. For that quick glance around corners. The whole interface is designed to fade into the background until you need it, then deliver exactly what you’re looking for without fuss. In short, it puts the rider first.
This could only be done with hands-on prototyping and development. Our team asked: What would it take to make the bike’s interface feel as responsive as the bike itself? Not just in terms of speed or tech specs, but in the way it feels. In the way it speaks haptically.
Somewhere in that process, the idea of “ride modes” got a rethink too. Not just adjusting power, but adapting the bike’s entire behaviour (suspension, throttle, engine) at a moment’s notice. Riders get clear visuals, fluid animations, and a UI which adapts to your mode.
That led to the screen. Wide, vivid, and built to be calm, even when the ride isn’t. The UI had to cut through sunlight, motion blur, dust, and distraction. And it needed to feel KTM without needing to shout KTM. That meant stripping things back. Animations are seamless. Text is punchy and legible.
The new TFTs could be seen on new bikes in the next few years. But a few mock-ups snuck into EICMA 2024 for the keen-eyed visitor. Carefully tucked into the display bikes.
All that work caught the attention of the UX Design Awards jury. In 2026, they recognised three years of development, eye-tracking studies, and real-world validation with over 100 riders with an award win. What stood out was the team’s focus on rider safety, backed by exceptional visual design. It’s recognition we’re proud to share with KTM, and with everyone who helped put the system through its paces.
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