A brand makes a bold decision.
MAGURA, high-quality bicycle component manufacturer capitalised on change and made a fresh, exciting transformation – showcasing KISKA’s ability to create swift impact.
GASGAS | MOTO | Brand Boost
| SERVICES | Research Brand Strategy Product Consulting Innovation Consulting Brand Communication Engineering & Prototyping Bicycle Design Colour, Trim & Graphics |
Why throw a spanner in the works when you can throw the whole toolbox? The MOTO is here to spice up the E-Bicycle industry. At odds with the conventional, neutral-coloured E-Bikes popular on the market, this GASGAS sports a distinct supermoto-inspired design that’s aimed straight at urban youths– or anyone with that rebellious, ‘get on the gas!” spark. This completely original mobility solution was evolved by the KISKA team – and attracts a new wave of consumers to the GASGAS brand.
The GASGAS brand is full of energy and enthusiasm, so we knew we couldn’t just design a standard E-Bike. The custom steel frame and bench seat directly mimic its big brother, the Supermoto, and guarantees endless hours of riding fun. Its clean lines practically beg to be covered in dirt, customised with stickers, and marred with memorable battle scars. With large wheels, five-speed motor, and a hidden battery, this is an E-Bike designed to pack a punch, which directly ties into their brand values: daring, capable, vibrant, and inviting.
If you’re ready to play – so is the MOTO.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
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