Unmissable custom design.
Husqvarna Motorcycles | Svartpilen 801 Custom | Design On-Brand | Eye-Candy
We’ve cranked the Svartpilen 801 up to full throttle for EICMA 2024, taking its rugged DNA and amping it up to the max. Our goal? Strip the Svartpilen 801 down to its core – rugged, sophisticated, and premium – then customise it into a show-stopping masterpiece.
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Product Consulting | Innovation Consulting | Product Experience Design | Transportation & eMobility Design | Brand Communication | Branded Space Design | Engineering & Prototyping
Meet the Svartpilen 801 Custom, a balance of design exaggeration and refinement. We’ve taken the road legal release model and distilled its essence down to a pure expression of the bike’s character. A real inspiration for what buyers could do via bike customisation.
Our designers lifted the suspension, giving the bike more ground clearance, and added spoked rims, foglight carriers, and top-tier carbon fibre components. This combined with the headlight, belly pan, and exhaust protectors hint towards the offroad nature of the Svartpilen.
The bike shines in the smallest details too. We’ve designed a custom exhaust end cap with a unique grid pattern—a texture that echoes across the entire build for those sharp enough to spot it.
And one of our favourite features? A mini luggage rack. And when we say “mini,” we mean it. With just enough space for a coffee and cake, it’s a nod to Swedish ‘fika’ culture, adding a playful twist to the Svartpilen’s Scandinavian roots.
This one-of-a-kind build will be displayed during EICMA 2024 at the Husqvarna booth. Make sure to catch it – or risk missing it altogether.
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