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Husqvarna Motorcycles | Vitpilen 801 Custom | Design On-Brand | Eye-Candy
This year for EICMA 2024, our designers had the opportunity to create a one-of-a-kind showbike for the Husqvarna Brand. Meet the Vitpilen 801 Custom!
SERVICES
Product Consulting | Innovation Consulting | Product Experience Design | Transportation & eMobility Design | Brand Communication | Branded Space Design | Engineering & Prototyping
The Vitpilen 801 Custom is a sleeker evolution of the original. It’s all about high end performance, precision, and undeniable futuristic style. It’s not road legal; but that’s the point. It’s a pure expression of the Vitpilen character. Developed, intensified, and celebrated. An inspiration for ‘what could be’ for potential buyers…
Our designers have made some radical changes from the production model. With in-house crafted carbon fibre components, refined aerodynamics, and an exhaust re-routed through the tail, our intentions are clear—this bike isn’t here to blend in. It’s here to own the stage.
This custom showbike is fitted with Brembo GP4-MS callipers, T-drive floating brake discs, and sporty WP Apex Pro suspension. We’ve adjusted the posture, adding a flatter handlebar for a more sportive and expressive ergonomics. Despite this model’s fate to be a showbike, it still yearns for tight, twisty roads and an open throttle.
Rebelliously, we’ve removed the airbox and taillight completely to make room for a ceramic-coated custom exhaust. This statement addition winds its way from the front of the bike to the rear, drawing the eye along the precise bodywork. An aeronautic-inspired septum divides the exhaust pipe – and ensures the Vitpilen 801 Custom is a masterpiece from all angles, even the rear.
Finally, the custom yellow paintjob, with matching bright highlights on the radiator covers, wind shield, and seat, ensures the Vitpilen is completely unmissable on the EICMA show floor.
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