Unlocking the full potential of a brand.
PALFINGER | Brand Boost
PALFINGER is on a mission. But to reach global goals, the team needs more than great products. They need high brand value.
| SERVICES | Brand Strategy Research Prototyping Brand Communication Product Experience Design Digital Product Design |
An unavoidable challenge…
Every thriving business eventually reaches a pivotal moment – naturally hitting the business ceiling. To reach the highest highs of business reputation, they need to go that extra mile.
Enter the world of PALFINGER!
For over 90 years, PALFINGER has been an icon in the world of lifting solutions. As a family-owned business just 25 minutes from KISKA’s HQ, their signature red cranes have become globally recognised symbols of quality and reliability.
Times are changing.
After decades of explosive growth, markets worldwide are becoming more saturated. It’s no longer just about selling great products or tech – it’s about building a strong, emotional connection between user and brand. And that’s where we thrive.
Realise your true potential. From global business to small startup.
Turning reliability into desire.
Our work with PALFINGER began in product design, naturally evolving into communication – because the best communication stems from understanding. And who better to understand than the people who design? We helped PALFINGER sharpen their offerings, differentiate in a crowded market, and unlock their true emotional potential.
Initially America…
When PALFINGER launched their truck-mounted forklift in the US, they faced a challenge: cranes had earned them trust, but other brands dominated the TMF market. To break through, we connected their new TMF with their proven portfolio, leveraging reputation and trust to make a big bang. The result? A custom-designed forklift, a bold communication strategy, and a strengthened foothold in the market.
…then Europe.
Meanwhile, Europe’s side-mounted TMF was a different challenge. As a late entrant to the market, PALFINGER needed to gain traction. Quickly. We delivered a sophisticated design with signature cues and created the “Shift Your Perspective” campaign. Simulatiously, the centre-seat TMF was released at BAUMA 2025, further developing their complete and compelling portfolio.
Dependability across the globe.
International success brings a unique challenge: maintaining brand across diverse regions, suppliers, and divisions. We developed comprehensive branding guidelines for PALFINGER’s distributors, ensuring a unified experience at every touchpoint – from website to social media to workshops. This effort maximised visibility and strengthened the PALFINGER brand worldwide.
From physical product to intangible.
Our latest project focused on PALFINGER SERVICES, a sub-business targeting fleet managers. We created the “No Surprises” campaign, which taps into relatable frustrations and spreads awareness. Even in a B2B context, emotional connections drive decisions. Because even businesses are still human.
Unlocking brand potential.
Through strategic design and communication, KISKA is helping PALFINGER transition from a product-driven company to a beloved brand. By embracing emotional storytelling and connecting directly with their audience, PALFINGER’s journey is far from over. A beloved brand is unstoppable – and we’re just getting started.
Images courtesy of PALFINGER AG.
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