A long term and strategic branded innovation partnership boosts adidas’ game.
New breed of shoes launched with KISKA-led cross-industry collaboration.
Online configurator concept kick-starts ideas around mass-customisation.
Research and development is a sport, and adidas is a global leader. During an eight-year branded innovation partnership with KISKA, the brand boosted its game even further.
Focussing on performance in user-centric design, an agile and multi-disciplinary team conducted R&D in Austria and abroad. Tackling the future of sporting goods and retail. An incubator, the team connected the dots between a range of adidas’ innovations. Making them desirable by blending user research, concept ideation, product design, prototyping and communication. Ultimately, catalysing and leveraging the brand’s bold innovation strategy.
adidas’ Future Team pushes the limits of products, materials and technologies. In the real world however, desirable innovation needs marketable design that fits the brand. It started with the ultimate lightweight fantasy: the 66-gram shoe. The footwear equivalent of putting humans on Mars: doable, but never been done. Didn’t stop KISKA though. The team designed and prototyped a second skin concept, with minimal structure and ultra-lightweight material. Even went as far as exploring manufacturing methods.
More of adidas’ tech got the advanced design treatment. The ongoing brief? “Make it cool.” Concepts to make adidas Boost marketable were tested. Leaf spring tech was prototyped. The potential of advanced materials and techniques was mined. Like spray-on fibres, biomimicry, additive manufacturing, patch placement for laceless shoe structures, and parametric design.
See the other ways we use parametric design for product development.
Data and trend mining tells a cool story about shifting consumer desires. People want products that are personalised and sustainable. Right now (if not sooner).
Tapping into the mood and mapping out holistic customer journeys, KISKA developed future retail concepts that produce hyper-custom footwear. Blending expert consultation and automation, the Maker Lab generates sneakers in-store and to-order. The online Sport Infinity Shoe Configurator allows athletes to tune footwear precisely to their professional specifications. Press a button and it’s done! A shoe made just for you, with minimum wait time and no waste.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.