66 grams
adidas | Second Skin Concept | Eye Candy
adidas’ 66-gram lightweight shoe concept kicked off an eight-year partnership of branded design innovation with KISKA.
| SERVICES | Footwear Design |
The 66-gram shoe is a far-out goal. Like the footwear equivalent of putting humans on Mars: doable, but never been done. With it, adidas and KISKA kicked off an eight-year partnership of branded design innovation. The goal: make innovation desirable with marketable design.
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