Built for the glance.
KISKA designed KTM’s 8.8-inch TFT dashboard as a rider-first motorcycle interface built for speed, clarity, gloves, weather, and instinct. A case study in motorcycle HMI, UX, prototyping, and digital product design.
KTM | Freeride-E | Brand Boost
| SERVICES | Product Consulting Innovation Consulting Transportation & eMobility Design Product Experience Design Brand Communication Engineering & Prototyping |
The new KTM Freeride-E is an electric offroad bike with an unapologetic design language – representing a clear differentiation from the established KTM roster of offroad bikes.
Unlike the race-hungry KTM SX range, the Freeride-E occupies a more subtle niche in the market: an unorthodox space between pure leisure bike and training tool. Luckily, radical KTM is well practiced in going against the grain. Therefore, this bike looks different. Feels different. But that’s because IS different.
A shocking streak of orange bodywork covers the ergonomic surfaces, precisely angled and slim enough for dynamic rider movements. This fiery orange floats above – and contrasts directly with – the pitch-black technical package underneath. It demands attention, from close-up to afar.
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