True expression of READY TO RACE.

KTM | KTM 790 Design | Tools & Processes 

Back in 2016, we asked the question: What does it take to design a motorcycle? Real people, with the talent to transform strategy and vision into real products and brand experiences. 

Real people, real prototype.

The KTM 790 DUKE prototype is a true expression of READY TO RACE: lightweight, agile, and aggressive. It came from people who bring their passion to work every day at KISKA.

The KTM 790 DUKE prototype wasn’t the work of one person. Researchers, designers, engineers, photographers, videographers, graphic designers, and writers worked shoulder to shoulder to bring “The Scalpel” to life.

“You can really get the feeling that everyone is really motivated, that everyone really wants to get the most out of the project and that’s why I work at KISKA.”

Three decades of alliance.

In 1994, the first DUKE was born. This began a movement which has created an entire subculture of people who hunger for non-conformity and “no bullshit”. In 2024, we’ll be celebrating ‘30 YEARS OF DUKE’ and how KISKA and KTM have worked together to create a lineage of legendary naked bikes.

Interested in the ideas behind the DUKE attitude?
Check out the 1290 SUPER DUKE R communication concept here.  


Check out more of our work.

Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.

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