Design it. Use it.

Kästle

“The Kästle project is really the sweet spot between hobby and professional life.”

Born in a small alpine village, the mountains are in Thomas Rothauer’s blood. An avid and skilled skier, he is also a Client Director at KISKA. He consults the likes of Atomic, Elan, adidas, Alpina, and Intersport on how they can grow and transform their business with brand and design.

“I like to communicate. I love to be among other people. And then you get the chance to bring all your knowledge, all your expertise into a project.”

In some cases, Thomas oversees the creation of completely new brands. In others, he helps business leaders revitalise brands. 

Like Kästle.

An Austrian ski brand, KISKA provided strategic consultation to return Kästle to their peak. First, a differentiating position amongst competitor brands was defined. Then, a clean and graphical look and feel for the brand was designed to boost Kästle’s visibility on the slopes and set a roadmap for future design.

The fact that Thomas is helping produce products he can use, well, it’s icing on the cake: “That’s what we all aim for.”

WANT MORE ALPINE PLAYGROUND? SEE OUR TEAM IN ACTION.


Check out more of our work.

Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.

Atomic Redster products including Googles, Helmet and boot

Growing Atomic with product graphic design.

With a brand-driven product graphic design relaunch by KISKA, Atomic ski sales saw double-digit growth in a slow-growth market.  

Desktop with Apple laptop, Airpods and magic mouse with some post it notes about a workshop agenda

Brand building in the “new normal”.

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Julien sketching the Elan Ace ski in landscape crop

Skiers know what skiers want.

Product Designer Julien Quiring hits the slopes with the new Elan Race Ace Skis, which he helped create.

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