BASE 500 | Spatial Design | Brand Boost
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Research |
We all know someone obsessed with their car. The one who disappears on Sundays for “a quick drive” and comes back three hours later. Who can name an engine from half a second of idle. Now take that person, and remove every compromise.
That’s who BASE 500 was built for.
When everything else in your life is dialled up, the place you keep your car can’t feel like an afterthought. A grey warehouse just doesn’t cut it when what’s inside is beyond extraordinary. BASE 500 is made for owners who live and breathe prestige, passion, and the roar of V8s.
Set beside the KTM dealership and X-BOW centre in Wels, it behaves more like a club like a garage. Inside, time stops. You recline on the oversized sofa, beer in hand, and share stories with other hypercar owners. You research your next track day and give it a go on the sim racer. You stand in front of the full-height glass wall and worship the perfectly aligned rows of cars; a view to die for.
Around it, the design enhances your experience. Even the name sets the tone. BASE: your space. 500: the minimum engine capacity required.
From there, we developed a bespoke logotype and typeface which perfectly balances with the dark concrete and stripped back aesthetic.
Every detail was considered. Because if the car matters this much, everything around it should too.
Photo credits: D. Fierlinger, J.Kernasenko, Madnice
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.
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