Strategic execution translates the vision of two entrepreneurs and their investor into a viable business.
Reinforcing transparency with design creates trust in EVERYWATER’s technology, product, and brand.
An integrated team works across Pakistan, Dubai, Austria, and Singapore. And delivers results.
Access to clean water is a human right, but reality is different. About one-third of the world population doesn’t have access to it, which the people of Pakistan understand very well. A hotspot for contaminated water, it’s no surprise that filtration start-up EVERYWATER was formed by two engineering students in the country. Digging into their own experiences, they developed a new filtration technology with an antimicrobial membrane.
Equipped with vision and innovation, EVERYWATER needed to create trust in the technology through brand-driven product and communication. Partnered with KISKA, the startup is now prepared to be a global leader in the field.
Director and CEO Syed Javed | EVERYWATER
Keen to gather insights directly from those most affected, a research and design team from Salzburg went to Pakistan. There, we hit the ground running, testing early prototypes and conducting interviews with people from all walks of life. Their uplifting – and sometimes heartbreaking – stories quickly yielded insights about their cultural values and experiences with contaminated water.
We learned that although different demographics value water differently, everyone distrusts water labelled “purified”. As such, EVERYWATER needed to promise transparency to users to get their trust, which is now reflected in the products’ first designs and the brand’s communication design.
The research phase also revealed EVERYWATER’s target market: the “Visionary Realist”. Spanning the socio-economic spectrum, the Visionary Realist is optimistic, ambitious, and community-minded. Like the EVERYWATER start-up team, they want to improve their country and believe that positive change can be made with the right product. They also understand that the right brand can help them express this belief.
With EVERYWATER’s audience targeted, our team in the field positioned the brand for its future identity as functional, with a touch of style and sophistication. Positioned between luxury and necessity, EVERYWATER was characterised as intelligent, accessible, and product-focussed.
Client Director Markus Wechselberger | KISKA
Working closely with the client in Dubai and Singapore, a team of creative experts in Brand Communication and Product Experience Design developed EVERYWATER’s brand design. The aim was to infuse the practical relationship between people and water with emotion and trust. The result is a sincere, straightforward, and humanistic approach to communicating the technology of water filtration.
Graphic Designers, Copywriters, and UI / UX Designers created a clear, credible, and humble corporate identity and website. In parallel, Product Designers established a transparent design language inspired by the mechanics of EVERYWATER’s filtration technology. They continue to work in sprints with engineering and manufacturing partners to prototype concepts for quick testing and iteration.
We can’t say much about the final products just yet and can show even less. Here’s a hint of what the Visionary Realists can expect: a filtration system that improves quality of life by filtering out the worry of contaminated water.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.