Glitch in the matrix? Nope, just better marketing.
NOX Cycles | Brand Boost
NOX didn’t only need a product launch. They needed people to CARE. So, we led with brand, not just specs. Built emotional pull before pushing performance. And turned a product into a scroll-stopping story that got five million impressions.
| SERVICES | Brand Communication Performance Marketing |
The bicycle worlds got a problem.
Truth is, a lot of bike brands aim to stand out – sleeker, faster, tougher. But scroll through enough of them, and it all starts to blend together. For most riders, it’s hard to tell what really makes one different from the next.
And that’s the exact wall NOX was up against.
On paper, the brief was simple: sell the new Amplifier range. But people don’t fall for bikes at first sight. They fall for brands. The ones that feel legit. The ones that stand for something. For NOX, that meant tapping into their story: rugged quality born in the Tyrolean mountains and confidence built on reliability. Skip this, and the launch would’ve been dead on arrival.
So, yeah. NOX really needed to nail this.
And nail it they did. We created scroll-stopping glitchy images with a playful colour scheme to stand out on our overcrowded Insta feeds. Headlines are wry, lively, and warm. And smart follow-up newsletters gave dealers that final push to click ‘order now’.
But flashy only gets you so far.
We showed up in the right places (Meta and Google), with the right messages at the right time. First, we got people curious about the brand – what NOX stands for, why they ride, and why it matters. Then, we shifted gears and introduced the bike. Not just specs, but the soul behind the machine. We pulled in real riders and real stories to ground the hype in something human.
Results speak for themselves.
With a lean budget, we clocked in five million impressions, pushed site traffic up by 215%, and pulled in 13,600+ active users. Dealers were buzzing. Customers were clicking. From tightly coordinated B2B email automation to catchy B2C campaigns, every move was deliberate – and it paid off.
From there, it was all about momentum.
Smart targeting, smarter retargeting, and attention-grabbing messaging helped move people from “never heard of it” to “I need to try this.” And ultimately, straight to the dealer.
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