More push. More pull. More growth.

LOXONE | Brand Boost

LOXONE already had the product, the reputation, and the momentum. Together, we helped shape a brand world that could carry it even further.

SERVICES

Research
Brand Strategy
Brand Communication
Interaction Design
Product Design

A global strategy.

An Austrian company had plans for Europe, Canada, and the USA.

Made from strength.

LOXONE built on what already made them strong for the next phase of growth.

One connected world.

Apps, software, communication, products, strategy, advertising, and more…

LOXONE’s goals were clear.

LOXONE wanted to grow. As a leader in smart home and building automation, they’ve built a proven ecosystem around a smart, integrated system. But now, they wanted to build across Europe, Canada, the USA (and more!), broaden their product portfolio, and keep building on the trust they had already earned. So, the job wasn’t to reinvent LOXONE. It was to build the tools to carry that momentum further.

Building on the foundation.

With strategists, designers, and communicators working together from day one,we worked side by side to shape the next phase. Not just responding to one isolated need but aligning the entire system (apps, website, product) around where the company wanted to go. It all had to work together, because that’s how people meet Loxone in the real world.

We started by getting close to the people around the brand.

Through workshops, interviews, desk research, and surveys, we mapped the wider decision-making landscape. Not just who uses the system, but who influences adoption, specification, recommendation, and trust. We looked at how the brand travels through an ecosystem that includes electricians, builders, architects, business owners, and end users. Most importantly, we found what makes LOXONE distinct, what makes it valuable, and what gives it the spark to grow globally.

But the relaunch needed two forces working together…

On one side, the PUSH: the electricians. The people who specify, recommend, and install. They needed to see LOXONE as the smartest, simplest, most integrated automation system available. On the other side, the PULL: architects, property developers, homeowners, hotel guests, end users. The ones who needed to desire it. LOXONE’s opportunity lay in the balance.

This balance became the creative foundation.

A key part of the new brand design is the ‘HALO’, inspired by LOXONE’s all-in-one system, where layers of intelligence run your building. It’s one system that works as a single, unified whole, or as many individual ones in the background. The ‘HALO’ holds that idea in one place. Around it, we shaped a brand character to resonate with new target groups, something more open, human, and aspirational.

Brand at the core.

For a growing tech brand, brand isn’t just the thing people see at the end. It’s the thing that helps everything make sense as the business expands. It gives teams a shared direction. It helps partners explain the offer. It makes new products feel connected to the same idea. It helps people understand not only what the system does, but why it matters. For LOXONE, the brand became a way to keep the whole ecosystem moving together: push, pull, product, partner, and experience.

And it’s only the beginning!

With the strategic foundations in place, our work continues deeper into product, interaction, and communication, helping ensure that every part of the LOXONE world feels connected, intuitive, and ready for what comes next.

Check out more of our work.

Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.