The allure of on-brand ads is no accident; a specialised team works behind the scenes to maximise advertising impact through strategic planning and algorithmic know-how.

Performance marketing is fundamentally data-driven. It makes campaigns readable. Measurable. Quantifiable. It uses KPIs (key performance indicators) – like click-through rates, conversation rates, or impressions – to power successful campaigns. It ensures efficient allocation of resources, maximises return on investment, and directly impacts the businesses bottom-line.

Achieving the best possible result is the name of the game. And we use measurability and modularity to adjust live campaigns to guarantee that success. Even the strongest and catchiest adverts need this input to appear on your screen – and appeal to the ideal target market.

Another method is to target the ‘top-of-the-funnel’: the people who aren’t aware of a brand’s presence (or new products!) at all. We raised awareness for the brand MAGURA, running a 7-month campaign to drive traffic to the website. We generated a 600% increase in traffic during the runtime with 82% of the website visitors coming from the live campaign. Plus, an impressive 1:08 minute average engagement time per user.

This can also boost brand differentiation. For Bikepark Winterberg, our experts conducted a total brand relaunch with the major support of our performance marketing team. We examined the status-quo and positioned the revamped brand for major industry impact. Our team knew that simply creating adverts wasn’t enough – so we also redesigned the website to match. Keeping consistency between advertising and actual product offerings is key. Without this ‘red line’, a brand would not be credible.