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Marian | EVO 700 | Brand Boost
| SERVICES |
Transportation Design |
Wakeboard boats are usually loud. Not just in sound, but in look – wild graphics, sharp angles, and a whole lot of decals screaming for attention. But that’s not Marian. At the heart of this project was one big design challenge: how do you add something totally new to a brand’s lineup without losing what makes it special?
Marian Boats was one of the earliest on the electric scene. And over the years they’ve crafted some seriously elegant boats. Boats like the M 800 Spyder, which we had the pleasure of helping bring to life a few years back. But Marian wanted to stretch – to add something totally fresh to their portfolio. A wakeboard boat geared towards a younger, sportier crowd.
To meet this challenge, it meant listening carefully; to Marian, to the market, and to the boat itself. The EVO 700 stays true to its roots: beautiful, refined, and a quiet sense of luxury. But it also opens the door to a new kind of experience; a boat that fits just as naturally into a lakeside lunch as it does pulling a wake.
In a category full of noise, Marian is showing that quiet can be powerful too.
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