A rebrand that’s a keeper.
A brand redesign by KISKA gives football brand T1TAN the high visibility boost it needs to empower goalkeepers on the pitch, and their business in the market.
Exploring future opportunities in a team space.
K360® | Tools & Processes
The sporting goods industry is at a turning point. And brands need a strong team behind them to harness it. K360® is an engine for client value – and our think-space in which to play.
The daily challenge…
The sporting goods industry is an ever-changing landscape, which pushes the need for agility. We needed a ‘space’ where we could explore multifunctional, adaptable, innovative concepts. So, we created one.
“In my opinion, you must work differently in order to think differently. K360® is our brainchild; a forward-thinking idea space, with the ability to inspire.”
– Jack Le Goff | Apparel Designer & Developer
Let’s talk creativity.
This is our solution lab. A fluid, constantly evolving idea-space which serves as our incubator for new concepts. A place where we can exercise our creativity, flex our strategy skills, showcase our services, and display our ability to generate impact. A catalyst to exchange our vision with our clients – and display how to power brand differentiation and relevance.
“The sporting goods industry is at a turning point. Warehouses are full. Companies are grappling. Only one thing is certain – brand differentiation and relevance is key”
– Matteo Cerutti | Lead Product Strategy Consultant
Meet K360®.
Our concept’s vision has one purpose: to re-examine the status-quo in sportswear. We want to explore fresh concepts and explore new combinations, hardware, and gestures. Sometimes it won’t be conventional. Sometimes it won’t be market ready. But we intend for every idea to be functional and tailored for its use-case.
“K360® is an incubator of ideas, where we think of future product ecosystems – with fewer boundaries and more overlap between disciplines. We envision modular, ‘Swiss knife’ solutions which transcend seasons and categories”
– Margarita Navarro | Lead Apparel Designer
Our playground.
K360® expands over multiple sports segments. Currently, we’ve taken direct inspiration from our alpine playground and focused on trail-running, gravel biking, and stand-up paddleboarding. All sports we love! Our first prototypes cater to these sports and the unpredictable Austrian weather patterns.
“In our K360® ‘perfect world’, we’re also considering sustainability from the very beginning. Building it into the brand core, in the product strategy, and exploring it early in design. And those are just a few examples! It’s truly inspiring”
– Rosanna Haider
User-centred design
At KISKA, our user-centred design process ensures every product meets the real-world needs of its users. For the K360® vest, we combined expert insights with direct user feedback, testing prototypes throughout the design journey. This iterative approach allows us to refine ideas and implement strategic recommendations that guide the entire design process.
See our approach in action. This is how you make an impact…
“By blending design strategy with rigorous testing, we create solutions that are not only functional but also meaningful for end users.”
– Marlene Arabjan | Senior Strategist & Researcher
So, what’s coming?
If you visit KISKA, we’ll show you the latest products and ideas in person. This is K360®; our solution ‘lab’ space, tailormade to give our experts creative freedom and explore the future of sports products.
© 2023 KISKA
Check out more of our work.
Sharp thinking. Bold execution. KISKA generates brand experiences with business value. From strategic consulting to hands-on execution of your vision. See the results for yourself.
