Product launch excellence.
More than just a simple launch video for the Campagnolo Super Record Wireless groupset. This is a visual celebration of engineering and elegance.
A launch that reached 3.6 million.
Campagnolo | Hyperon Ultra | Brand Boost
For this launch video, we scrapped the rulebook. No filmshoot. No photography. No cameras. Just pixel-perfect animation to capture the pure beauty of the Hyperon Ultra…
| SERVICES | Research Brand Communication Digital Product Design Branded Space Design |
Our mission with the Campagnolo Hyperon Ultra release video was to embody the very essence of the brand in every frame. Elegant, passionate, premium, and innovative. We brought these values to life in a visually captivating and technologically advanced video tailored to resonate with riders who have a passion for cutting-edge component technology. The decision to utilise CGI renders over a traditional film shoot gave us the freedom to explore viewpoints typically beyond the reach of the naked eye, offering intriguing x-ray views and dynamic camera angles.
Through a fusion of videography, audio, and animation, we achieved a premium feel and an unquestionably beautiful final outcome.
Our efforts were recognised by receiving the Red Dot Brand Communication Award 2023 for this video.
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