Zoom out and see the bigger picture.
ZEISS | Brand Boost
Over 11 years of cooperation.
Trust, knowledge, and vision create a long-haul partnership that pays off.
User improved, and approved.
Binoculars and scopes are tools. The product and UI/UX design are 100% user-driven.
One brand. Many products.
Clarity and precision reflected in functional details and over 20 products.
For over a decade, KISKA Product Experience Designers and Interaction Designers have developed a user centered design strategy for ZEISS binoculars and scopes.
SERVICES
Research | Product Experience Design | Digital Product Design | Prototyping
Binoculars are a marvel.
And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.
Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS.
Binoculars are a marvel.
And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.
Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS.
Brand is a language.
Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.
Brand is a language.
Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.
Check out more of our work.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
Experience prototypes make better products.
And brands. In fact, when it comes to new products, there’s no better way to get decisionmakers into an idea. They give solutions the clarity and emotional kick needed to move forward.
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Life as Product Experience Designers
“For me, user insights are key to the design process. They enable us to create meaningful experiences”
AURORE FIRTION