Zoom out and see the bigger picture.

ZEISS

Over 11 years of cooperation. 

Trust, knowledge, and vision create a long-haul partnership that pays off. 

User improved, and approved. 

Binoculars and scopes are tools. The product and UI/UX design are 100% user-driven.

One brand. Many products. 

Clarity and precision reflected in functional details and over 20 products. 

Binoculars are a marvel. 

And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.

Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS. 

Woman with dog using Zeiss Sport Optics binoculars
Zeiss Sport Optics Victory binoculars on wooden surface

Binoculars are a marvel. 

And a tool. The beauty of the product lies in its intuitive ability to make life happening far away seem like moments happening here. But ZEISS products are not made for amusement. They are a tool. And they are for users with rigorous needs, exacting taste, and precise opinions about functionality. Depended upon for outstanding performance in the field, they are characterised by utmost precision, high-performance material and subtle stylistic detail.

Over an 11-year design partnership, KISKA created a series of truly well-designed binoculars, range finders and scopes for ZEISS. 

Brand is a language.

Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.


Component overlay on sketch of Zeiss Sport Optics Terra binoculars
Zeiss Brand Story-10-square

Brand is a language.

Over 20 products, the entire ZEISS product range was crafted with clarity and precision in mind. Designers underlined these “German” engineering qualities by giving them unobtrusive design characteristics; accentuating the innate qualities of what sport optic products do through form, line, and materials. The result: not only do ZEISS products let users focus on their task, they establish a sharp and differentiated design language for the brand.


Check out more of our work.

Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.

Person looking through prototyped binoculars for our Zeiss Sports Optics project for the new generation of digital binoculars

Experience prototypes make better products.

And brands. In fact, when it comes to new products, there’s no better way to get decisionmakers into an idea. They give solutions the clarity and emotional kick needed to move forward.

3_Lewitt Elgato Wave 3 microphone designed by KISKA_streaming set up_Landscape

Elgato Wave:3 Microphone

The first audio product by streaming brand Elgato, the Wave:3 tunes microphone design for easy use and personalisation.

KISKA Product Experience Designers, Aurore Firtion and Manuel Zepic working on Volta e-moblity charging station in landscape crop

Life as Product Experience Designers

"For me, user insights are key to the design process. They enable us to create meaningful experiences"

AURORE FIRTION

Get in touch.

Let's work together.

Boost your business with brand and design.
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