Entering a high growth market: functional workwear.
A technical apparel design case study showing how KISKA translated HAIX’s brand values into a differentiated workwear collection built for safety, comfort, utility, and production readiness.
KTM | TERRA ADVENTURE JACKET | Brand Boost
| SERVICES | Product Consulting Innovation Consulting Apparel & Footwear Design |
Waterproof, flexible, ventilated. The KTM TERRA ADVENTURE JACKET is the benchmark apparel product when it comes to built-in product solutions. Designed for the modern adventurer, this riding jacket features innovative YKK-QUICKBURST zippers for rapid, effective ventilation on the go. Comfort and durability are prioritised through smart material choices, making this a go-to gear option year-round.
Since becoming the hero product of KTM’s Adventure collection in its first year, the Terra jacket has evolved through three generations – each one becoming more practical and safer year after year. Alongside the standard Terra, an AAA-certified Terra Pro version was introduced for the riders expecting the highest of safety standards from their adventure gear. As part of the evolution of increasing safety and durability – the third version of the Terra and the Terra Pro jackets integrate the gold-standard Level 2 impact protectors from D3O for ultimate confidence on every adventure.
The KTM TERRA ADVENTURE JACKET became a Red Dot winner in 2021 for its commitment to quality, comfort, and safety.
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