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Our creative vision has one purpose: to break down the boundaries in sportswear. We don’t believe in more products; we simply need better ones. Meet K360® – our exploration zone for new ideas.
Extraordinary workwear for extraordinary people.
HAIX | Brand Boost
Expanding into workwear was a big step for HAIX. Done right; it could open up a whole new chapter. So, they reached out to our team who knew the industry – and how to differentiate.
| SERVICES | Research Apparel & Footwear Design Product Consulting |
Built for the best.
Born in Bavaria, HAIX gained their reputation by crafting world-class footwear for those working in the most extreme conditions – firefighters, forestry workers, and the military. Their acquisition of workwear manufacturer HAIX Wear, formerly known as Gustav Wahler, in 2020 signalled their intention to expand this expertise further…
A partner was needed.
The goal was clear: develop a collection which matched the durability, safety, and advanced technology of their footwear. HAIX turned to us to ensure their collection stood out on the mass market. How? By using the power of brand.
We’ve designed footwear for HAIX too! Check out the CONNEXIS safety shoe.
We spoke to REAL users.
The project began with an in-depth exploration of HAIX’s target audience. Through detailed research, we highlighted the needs of various worker types, providing solutions that addressed the demand of heavy-duty tasks whilst emphasising safety, comfort, and freedom of movement.
The red thread.
Central to our endeavour was the “Look & Feel” phase, a strategic process that would establish HAIX’s visual product identity. We focused on translating the brand’s values – safety, quality, and innovation – into a cohesive design DNA that would serve as the foundation for the entire collection’s differentiation.
Like what you see?
WORK WITH US.
Heroes wear HAIX.
Our ideated portfolio comprised five distinct product categories, each designed to accommodate a broad range of professional use cases. From base layers to protective outerwear, each garment was designed to embody the same uncompromising standards HAIX applies to its footwear.
We incorporate multiple functions into one garment.
SEE HOW.
Brand and design unite!
The collection features practical cuts and maximises user visibility with reflective safety elements. We’ve incorporated durable, protective materials and clever branding elements to seamlessly integrate HAIX’s brand identity across the collection.
Open and clear communication.
The design process extended from initial brainstorming sessions to the delivery of detailed production data in the form of comprehensive tech packs, ensuring seamless transition from concept to manufacturing. Each decision, from material selection to hardware detailing, was rooted in HAIX’s mission to create gear that empowers the wearer.
Beyond sales numbers.
For those who face the toughest challenges, HAIX offers more than clothing or footwear – it provides tools of empowerment. This new collection embodies the brand’s promise to create products that protect, endure, and inspire.
Ready to create game-changing workwear?
You talk. We listen. Start your adventure by dropping your contact details here.
Check out more of our work.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
