adidas Sport Infinity Shoe Configurator

Eight years of branded innovation.

In sporting goods, you can innovate or get left behind. During an eight-year partnership, KISKA and adidas explored a range of design and communication concepts. The partnership kicked-off with an “impossible” 66-gram shoe, and then covered a range of innovation topics like zero-waste sporting goods, the future of footwear, and mass-customisation.

With these projects, adidas created an internal case for innovation and transformed its business.


  • Research
  • Product Experience Design
  • Brand Communication
  • Digital Product Design
  • Engineering and Prototyping





adidas is an innovation leader in its industry.

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