UYN Evolution Men's Underwear
Saving a business with brand.
When a functional apparel manufacturer lost 50% of his business, he decided to launch a new brand to survive. Working with KISKA, an all-new brand was developed in just 10 months. Including a proposition, apparel design, product innovation, and communication design.
The result is UYN; a high-performance sportswear brand that delivers innovation at every touchpoint. Upon its 2018 ISPO launch, 80% of tradeshow booth visitors were converted into customers.
Services
- Consumer Insights
- Brand Consulting
- Apparel Design
- Communication Design
Year
2018
Client
UYN
UYN is now an industry power-player.
