Atomic Redster skis and gear
Brand consistency boosts business.
Owned by AMER Sports, Atomic had 10 ski lines with 10 product managers, and 10 very different designs. KISKA designed and applied one design language to 140 products.
Atomic now has a fresh and bold visual identity that is consistent and recognisable. It’s so clear that Atomic designers can easily apply it to new products.
- Graphic Design
- Product Experience Design
In a slow-growth market, Atomic saw double-digit growth.