Grünbeck softliQ SC18 Water Softener
Making home technology desirable.
Water treatment technology is a mostly hidden, B2B industry. Working with Grünbeck, KISKA designed a desirable water-softening product range with real consumer pull. With their high functionality, as well as dynamic and approachable design, the softliQ SC18 Water Softener and the other devices in the product line are meant to be displayed in the home.
By elevating water treatment from the basement to the living room, Grünbeck’s sales figures doubled.
- Product Experience Design