AKG vocal cable microphones
Designing trust for professional users.
AKG claimed they had the best sound, but sales were down. Turns out, consumers don’t perceive minute differences in sound quality. But the professionals who can tell the difference found AKG products to be unreliable.
KISKA redesigned AKG microphones and headphones to ensure reliability and quality. Even the insides of the products look great. The reliable design strengthened the brand, and AKG’s business.
- Brand Consulting
- Product Consulting
- Product Experience Design
- Brand Communication
2007 - 2009