Relaunching a national icon in India.
Chetak may have been off the market for 20 years, but it holds a special place in the hearts of Indians. To relaunch it as India’s #1 electric mobility brand, KISKA had to understand the product, user, and market.
From strategy, to identity, to launch, we created an all-new brand for Chetak. Now, with an electrifying new identity, it has reignited “the Chetak effect” in its home country. And worldwide.
- Brand Consulting
- Brand Communication
- Digital Product Design
Chetak is positioned as India’s #1 mobility brand.