Chetak website

Relaunching a national icon in India.

Chetak may have been off the market for 20 years, but it holds a special place in the hearts of Indians. To relaunch it as India’s #1 electric mobility brand, KISKA had to understand the product, user, and market.

From strategy, to identity, to launch, we created an all-new brand for Chetak. Now, with an electrifying new identity, it has reignited “the Chetak effect” in its home country. And worldwide. 

Services

  • Research
  • Brand Consulting
  • Brand Communication
  • Digital Product Design

Year

2020

Client

Chetak

Chetak is positioned as India’s #1 mobility brand.

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