Husqvarna Motorcycles takes their first step into the world of electric offroading. The Pioneer is the ideal companion for adventures, empowering intelligent riding and ideal for technical routes.  

SERVICES 
 
Research | Product Consulting | Innovation Consulting | Transportation Design & eMobility Design | Colour, Trim & Graphics 

Revealed at EICMA 2024, the Pioneer showcases a distinct e-motorcycle design direction original to the Husqvarna brand. This electric offroad motorcycle makes a statement with a generous, dynamic, and expressive characterisation.  
 
Our designers saw opportunity in the ergo-area to develop something new. These are the spots your legs brush against when you shift your position while cornering or jumping. The Pioneer’s panels indicate where your weight rests, providing a visual guide to the dynamic movement needed to ride offroad.   

An innovative member of the family deserves a unique twist. The graphics of the Pioneer marks it as a completely fresh segment for Husqvarna. We’ve paired the original Husqvarna racing blue hue with clean white graphics, paying homage to the past and looking ahead to the future.  
 
The technical prowess of Pioneer is expressed through hyper-technical split lines, sealing the bike against the elements. Components are seamless, clustered, and protected. A broad panel serves as a ‘roost guard’ for the radiator – defending against the pebble and mud spray of other bikes – and it takes direct design inspiration from chest protectors worn by enduro riders.  
 
The communicative, approachable design and the modern lines of the Pioneer make it clear this is something new. Something exciting.