A story about branding a product that flows freely in the Alps.

People living in the alpine region are blessed with having unrestricted access to pristine drinking water. It flows all around us, for free.

That’s why selling it often seems like an outrageous proposition. That is, until you channel your values into it. Gasteiner water is not just tap water. It is pure glacial water. Sourced from the ancient Gasteiner glacier and imbued with therapeutic minerals created over 20.000 years, it’s basically liquid gold.

Before design comes curiosity, and research made 3 things crystal clear:

First: the Gasteiner brand needed an overhaul. Then, a new design for their most tangible touchpoint was needed. Finally, spreading the word needed to happen, with consistency, across the entire brand.

Transforming the concept into the real thing? Not easy.

We’re not in the business of easy wins. We’re in it for the long haul.

Working closely with Gasteiner, a new market position in-line with the brand’s heritage was created. Then, everything else followed suit. A crystalline-structured bottle was designed to look like it was mined from a mountain range. A new brand identity was created that showed itself in refreshed ad designs, online presence and trade show architecture.

Empowered by its new brand vision, look and bottle, Gasteiner increased its market share by a cool 5%.

Crystal Clear?

Empower your brand.

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