66 grams
adidas Second Skin Concept | Eye Candy
It’s the footwear equivalent of putting humans on Mars: doable, but never been done.
The 66-gram shoe is a far-out goal, but with it, adidas and KISKA kicked off an eight-year partnership of branded design innovation. The goal: make innovation desirable with marketable design.
For the adidas Second Skin Concept, Product Experience Designers combined minimal structures, ultra-lightweight materials, and also prototyped the shoe as far as exploring manufacturing methods.
Check out more of our work.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
Innovation partnership evolves adidas’ brand.
With a long term innovation partnership,, KISKA explores zero-waste sporting goods, mass-customisation, and the future of footwear. Ultimately building up the brand’s future market potential.
Parametric Design tunes the rules of possibility.
The limits of engineering, manufacturing, and tooling have never stopped clients from asking KISKA to do the “impossible”. With Parametric Design, we’ve got a better enabler than ever.
Shaping the future of sporting goods.
In partnership with adidas, and funded by EU Horizon 2020, KISKA CrossTalks unpacks the importance of cross-industry partnerships in fast-changing times.