66 grams

adidas Second Skin Concept | Eyeandy

It’s the footwear equivalent of putting humans on Mars: doable, but never been done.

The 66-gram shoe is a far-out goal, but with it, adidas and KISKA kicked off an eight-year partnership of branded design innovation. The goal: make innovation desirable with marketable design.

For the adidas Second Skin Concept, Product Experience Designers combined minimal structures, ultra-lightweight materials, and also prototyped the shoe as far as exploring manufacturing methods.


Check out our headspace.

So many cool things. So little time. We have a lot more on our minds: prototypes, opinions, processes, and events. Get your fill of the good stuff. Get into the Exchange.

Get in touch.

Let’s work together.

Boost your business with brand and design.
You talk. We listen.

Contact one of our offices worldwide.

Salzburg Shanghai California Munich